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Why Felix is the king, and what makes Robinson Cano so good?


Felix Hernandez channels history's greatest kings. Kyle Seager shows us why he's an old school baseball player. Hisashi Iwakuma demonstrates his hidden talents. And Robinson Cano is so good, he has his own soundtrack and special effects.
These four scenarios are featured in the 2014 Seattle Mariners television commercials, making their debut Wednesday, March 12, during the broadcast of the Mariners vs. Chicago Cubs game (7:05pm start) on ROOT SPORTS™. The commercials, which were shot on location at Peoria, Arizona, in February, will run throughout the season on local and regional broadcast and cable channels. They can also be viewed starting today at mariners.com, where viewers can vote online for their favorite.
This year's player-based commercials are:

  • Crowned - Felix Hernandez gets the royal treatment on the mound with each pitch he throws.
  • Slow Mo & Music - Robinson Cano is a five-time All-Star and he's got the music and slow motion effects to prove it.
  • Old School - A celebration of Kyle Seager's gritty, throwback style. Spoiler alert, he even tweets Old School.
  • Quiet Surprise - Beneath his quiet demeanor, Hisashi Iwakuma is full of surprises.

This year's Mariners TV campaign also features a series of commercials that will be released over the course of the season that celebrate the game of baseball, its history and place in our culture, and the fun of Mariners Baseball at Safeco Field. The first of these commercials, which is being released on Wednesday, is called Chadwick, an ode to the guy who invented the "K," the symbol for strikeout on a scorecard.
The commercial campaign once again features the tagline "True to the Blue," which represents the connection fans have to the past, present and future of Mariners Baseball.
As in year's past, the commercials are the result of a creative collaboration between the Mariners and Seattle agency Copacino + Fujikado. The commercials were directed by Blue Goose Productions of Mercer Island.
The campaign was created by Seattle-based Copacino + Fujikado, the Mariners long-time ad agency.

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