The Mariners TV commercials are eagerly anticipated each spring, and over the years have been honored for their excellence. The commercial “Encore, Encore,” which featured Felix Hernandez, Eric Wedge and introduced the Larry Bernandez character, received a Silver Award at the 2011 PromaxBDA Sports Media Marketing Awards for Best TV Spot by a sports team or league. “Encore, Encore” was also a finalist in the category “Best Use of Humor.”
PromaxBDA is the leading global resource for education, community, creative inspiration and career development for marketing, promotion and design professionals within the entertainment and information industry. The Sports Media Marketing Awards is the premier competition dedicated to celebrating the effectiveness and acknowledging the success of marketing, promotion and advertising professionals involved in the sports media marketing community.
This year’s campaign, as in years past, is the result of a creative collaboration between the Mariners and Seattle agency Copacino+Fujikado. The commercials are shot and directed by Blue Goose Productions of Mercer Island.
The campaign was created by Seattle-based Copacino + Fujikado, the Mariners long-time ad agency.
Advertiser: Seattle Mariners
Agency: Copacino + Fujikado, Seattle
Creative Director: Jim Copacino
Writers: Jim Copacino, Mike Hayward
Assoc. Creative Dir. / Art Dir.: Kurt Reifschneider
Production Company: Blue Goose Productions
Director: Ron Gross
Account Supervisor: Steve Cunetta
Broadcast Producer: Kris Dangla