With Edgar Martinez Drive already a reality, the site, KenGriffeyJrWay.com, has the following mission statement: "We, the many fans of Ken Griffey Jr. from around the world, want to show tribute to the best player in Major League Baseball in modern days. Our goals are ... to change the name on one block of First Avenue South that runs in front of Safeco Field from Edgar Martinez Drive to Royal Brougham Way into Ken Griffey Jr. Way. To raise funds to construct a statue in Junior's likeness and to work with charities in his name.
"In order to make this happen, we need to convince the local business along the one block to endorse the name change. We need your help in getting this done! By signing the petition you, the fans of Ken Griffey Jr., are saying that we want to say thank you for his years of service in baseball not just in Seattle by having a street named after him in front of the 'House that Junior Built.'"